“Buyer’s Price” – Cosmetics or a Real Opportunity?

As Israel’s real estate market and economy experience upheavals, in a recent interview at the Ynet studio, Dor analyzed the wave of price increases in the economy and explained how the right entrepreneurship and focus can help.
עודכן לאחרונה: 7/08/2026

Dor Neuman on Channel 14: the program looks good on paper, but in practice there is a large gap.

Courtesy of the economy channel, Channel 14


The real odds in the lottery

In recent weeks, the big lotteries of the “Buyer’s Price” program returned to the agenda, tens of thousands of apartments at discounts of up to hundreds of thousands of shekels, in sought-after cities such as Kfar Saba, Petah Tikva, Netanya, and Jerusalem. Anyone who follows the market understands immediately: the odds of winning are very low, and sometimes it is one in tens of thousands of registrants.


Dor Neuman on the panel: “The program is far from reality”

When the topic came up for discussion on Channel 14’s economy channel, Dor Neuman, a real estate developer and co-owner of the Ahuza company, was invited to the panel table. Neuman did not mince words. According to him, the concept of “Buyer’s Price” is essentially the state investing enormous sums, but in essence, the program is very far from the daily reality of those who genuinely need an apartment.


Luxury cars at the lottery: not the target audience

Neuman compared the program to cosmetics and slogans, something that looks good in the headlines but is far from the reality of those who are truly looking for an apartment. He described a picture familiar to anyone who follows the lotteries: people who arrive at lottery events in luxury cars and buy an apartment under the program, not exactly the target audience the headlines talk about.


Aspirin for the housing crisis?

Neuman also emphasized the gap between the noise and the actual benefit. Despite the benefits for reserve soldiers and other groups, he believed that many of those who are actually eligible do not make it into the picture. “It looks to me like an aspirin,” is how he described the current solution to the housing crisis. Not a response that treats the root of the problem, but something that gives a feeling of treatment.


Still worth trying: especially in the periphery

That said, Neuman did not dismiss the program entirely. For those who do meet the criteria and can register, he suggested approaching it pragmatically: “You are simply earning money on the purchase.” But he warned, do not treat every area as if it were Kfar Saba. In the periphery, he said, the odds are significantly better: from one in 18,000 to one in 5,000. That difference, in his view, is worth the effort.

Further reading: investment apartments in Haifa.

רוצים לדעת עוד?

צוות אחוזה ישמח לענות על כל שאלה וליווי לכם לבחור את הפתרון הנכון.

צור קשר
זכויות דיירים בפינוי בינוי בחיפה, בניין מגורים חדש בפרויקט התחדשות עירונית

Pinui-Binui in Haifa: Tenant Rights 2026

Tenant rights in Pinui-Binui in Haifa grant every tenant a new, larger apartment at no monetary cost, alongside alternative housing...
דור נוימן שוק הנדלן חיפה

“NIS 30-40K in Summer”: Dor Neuman on How Families Can Save This Year, in a Ynet Interview on the Cost of the Summer Holiday

תוכן הענייניםWhen the Summer Holiday Becomes a Full-Blown Financial EventWhy a Summer Camp Can Actually Save MoneyWhat It Actually Costs...
התחדשות עירונית חיפה, פרויקטי אחוזה נדל"ן

Urban Renewal in Haifa 2026 — A Guide for Tenants

תוכן הענייניםWhat Urban Renewal Is and Why It Matters to Haifa ResidentsThe Main Urban Renewal Tracks in 2026Comparing the TracksThe...
התחדשות עירונית בטירת כרמל, פרויקט מגורים מודרני

Urban Renewal in Tirat Carmel 2026: A Guide to Projects and Rights

Ahuza Real Estate Team, real estate experts in Haifa and the surrounding area · Last updated: June 2026 Urban renewal...
התחדשות עירונית בנשר, פרויקט מגורים מודרני

Urban Renewal in Nesher 2026: A Guide to Projects and Rights

Ahuza Real Estate Team, real estate experts in Haifa and the surrounding area · Last updated: June 2026 Urban renewal...
התחדשות עירונית בקריות, פרויקט מגורים מודרני

Urban Renewal in the Krayot 2026: Kiryat Yam, Motzkin, Bialik and Ata

Ahuza Real Estate Team, real estate experts in Haifa and the Krayot · Last updated: June 2026 Urban renewal in...

We use cookies

To provide you with a better browsing experience, collect analytical data, and display personalized content – we use cookies. Choose whether to agree or read more information in our privacy policy.